The Panvista Corp. board of directors has reviewed and approved this set of guidelines on March 8th, 2018
How to message this to your attendees
Openly and in a straightforward manner. Some important items:
- Add details into your T&Cs for online and onsite registration
- Inform people ahead of time via email
- Have small signs at the registration desk, with a short explanation and an invitation to ask if people have questions
- Arm the registration staff with the basic FAQ below. A Panvista team member will also be available to answer any questions
Here are key messaging suggestions to use (change to suit your needs and language style):
- This year we are using advanced sensory analytics to better understand activity at the event.
- This technology relies on very advanced, secure systems that require no intervention or action by attendees. Just be yourself, go where you wish (attend sessions, go to booths) and the system just recognizes you.
- Coverage is only in areas noted (tradeshow hall, common areas and sessions unless otherwise specified)
- The use of sensory analysis with is a very secure method that ensures 100% accuracy of results.
How the Panvista360 system works
When an attendee checks in at registration, their badge is scanned and paired with a beacon. This process is fast, takes seconds and is a seamless addition to the registration process. The analytics systems stores a unique code that represents that identity so that when a person walks around any area covered by the analytics system, the scanners identify the beacon and match them with the registered visual identities. When a match is made, the system logs a visit (for example person #32455 was seen in room 108A at 10:56am on May 4th 2018).
What if an attendee does not want to participate?
The attendee will simply tell the registration staff that they do not wish to participate in the event analytics and opt-out. The attendant will mark them as opted out and no storage of their activity will occur. It is important to note that opt-out will result in no verifiable proof that an attendee was present, which may have implications for the issuance of any CEUs (continuing education credits).
What data is stored and where?
During the event, the system stores the registration data of attendees (the ones from which the digital identity is created) as well as the raw info from all sensors. After the event, all are deleted from the primary system and only the visit logs remain. All data is stored onsite and online in a secure, encrypted database.
When is data deleted?
After the event, Panvista stores raw data as a backup for 90 days, just in case it is needed for re-processing. After that, all raw data is erased and is not retrievable.
How can one be sure their data is deleted?
Panvista has a tool that allows to search for identities by name and event. Staff can enter an attendee name and see all the data that is correlated to it. Similarly, Panvista provides a tool for event organizers to confirm that all the raw event data is erased.
What does the law say?
Current and upcoming laws are becoming more and more specific as to what data can be collected and when. Events are allowed to collect data on the activity of their attendees, but must provide a clear reason for doing so, along with a clear explanation of what will be done with the data and the standards for how it is being handled. Furthermore, attendees must have mechanisms to query the status of their own data and to request its deletion. One of the new important laws coming into effect is the European GDPR (General Data Protection Regulation) which sets a new, high standard for data handling and privacy protection. Panvista stands by the most stringent requirements and has implemented suitable controls as standard, inline with this series of regulations.
Putting things in perspective – How things truly compare
Panvista believes that a high standard of transparency and communication are the best way to approach current legal requirements as well as growing public awareness and demand for stringent protection. While our analysis system may appear more futuristic than other technologies, we believe it’s important to put things in perspective and evaluate them openly. Here are some common cases of data use at events and beyond, from everyday life.
|Beacon-based analysis at events||Internet Browsing||Google Maps|
|Person is preemptively made aware that their activity is being measured and analyzed for a specific purpose||Yes, if show complies with proper standards||No||No||No|
|Person has a way to see precisely what is collected about them||Not standard||No||No||No|
|Person can request to have their data deleted||Not standard||No||No||No|
|Person can opt out||Yes as standard||Anonymous browsing if enabled||No||No|
Panvista data encryption and storage
All data transfer to Panvista networks and systems is done via secure, encrypted protocol. Data is hosted using tier-1 providers with multiple layers of protection and fail-safe protocols for restricted access as well as backup.